SHEA NUTT

UNrefined Whole Body Shea Nutt’e

SHEA NUTT: African Beauty Routines for Modern Skin & Hair

Rooted in African culture. Powered by raw shea butter from Southern

Senegal. Designed to heal, restore, and protect your skin and hair—naturally.

“Download Free Shea Nutt Secrets Ebook”

Modern skincare is loud. African skincare is wise.

Body copy:

Shelves are full. Labels are complicated. Ingredients are unpronounceable.
Yet skin is still dry. Hair is still brittle. Scalp is still irritated.

African women have quietly held the answer for generations:
a single, raw, vitamin‑rich butter that nourishes and protects from head to toe.
That butter comes from the shea nut.
SHEA NUTT shows you how to use it correctly.

Section 3 – Product Snapshot

Headline:

What is the SHEA NUTT Ritual Guide?

Three columns:

  • Column 1 – “Ancestral Wisdom”
    Short copy:
    “Born from African beauty traditions, rooted in Southern Senegal’s ethically sourced raw shea butter.”
  • Column 2 – “Modern Rituals”
    Short copy:
    “Step‑by‑step daily rituals for skin, hair, scalp, and lips. No chemicals. No confusion.”
  • Column 3 – “Instant Access”
    Short copy:
    “Digital guide you can download instantly and start using today—no shipping, no waiting.”

CTA Button: “Get the Guide for $17”

Section 4 – Benefits Grid

Headline:

One butter. Seven transformations.

Use a 2×3 or 3×3 grid of icons or simple headings:

  • Deeply moisturizes dry, cracked skin
  • Comforts irritated, inflamed areas
  • Hydrates and heals chapped lips
  • Soothes dry, itchy scalp
  • Conditions and softens hair
  • Protects hair from heat damage
  • Supports healthy, radiant glow

Section 5 – Rooted in African Culture

Headline:

Rooted in African culture. Honoring the women behind the butter.

Body copy:

Shea butter is more than a trend.
It is an inheritance—passed from mother to daughter, village to village, across West and Central Africa.

SHEA NUTT honors that lineage by centering African women, Southern Senegalese sourcing, and traditional shea wisdom.
When you learn to use shea as a ritual, you’re not just nourishing your body—you’re participating in a living tradition.

Optional image:
Village / shea nuts / women working (licensed or stock).

Section 6 – Social Proof & Future Proof

If you don’t have testimonials yet, use “future proof” positioning.

Headline:

This is for you if…

Bullet list:

  • You’re tired of complicated routines and harsh chemicals
  • You want a natural way to moisturize, protect, and repair skin and hair
  • You love products with cultural roots, not empty branding
  • You’re ready to build a simple ritual that actually works

CTA Button: “Start Your Shea Ritual Today”

Section 7 – Lead Magnet Strip

Block type: Full‑width strip with contrasting background

Headline:

Not ready to buy yet? Start with this free gift.

Subheadline:

Get the free ebook: “7 Hidden Benefits of Shea Butter You’ve Never Been Told”

Button: “Download Free Ebook” → lead magnet page

Section 8 – About Snapshot

Condensed version of your About page, linking to full.

Headline:

Who’s behind SHEA NUTT?

Body copy (short):

Link: “Read the full story →” (About page)

Section 9 – Footer

  • Logo / name
  • Quick links (Home, SHEA NUTT, Free Ebook, Blog, About, Contact)
  • Disclaimer + copyright

3. SHEA NUTT ritual guide – sales page layout

This is your money page.
All social traffic should primarily hit this page.

Section 1 – Hero

Headline:

SHEA NUTT Ritual Guide
African Beauty Rituals for Modern Skin & Hair

Subheadline:

Learn how to use raw shea butter the way African women have for generations—to heal, protect, and restore your skin and hair from the inside out.

Price tag area:

Instant digital access – $17

Button: “Download the Ritual Guide Now”

Section 2 – Story & Problem

Headline:

You’ve been using shea butter like lotion. That’s the problem.

Body:

Most people scoop it, smear it, and hope for the best.
But in African culture, shea is a ritual:
warmed, pressed, massaged, and applied with intention.

When you use it correctly—with the right amount, in the right order, at the right time of day—it becomes a powerful tool for:

  • repairing damaged skin
  • soothing scalp irritation
  • softening hair
  • protecting against heat and dryness

Section 3 – What you get inside

Use a checklist or bullets.

Headline:

Inside the SHEA NUTT Ritual Guide, you’ll discover…

  • The origin and sacred role of shea in African culture
  • The science behind vitamins A & D and essential fatty acids
  • The Morning Glow Ritual for daily radiance
  • The Nighttime Repair Ritual for deep restoration
  • The Hair Strengthening Mask for softness and strength
  • The Heat‑Protection Technique that shields without chemicals
  • Daily Skin & Hair Tracker you can print or fill digitally
  • 7‑Day Transformation Plan to see results fast

Section 4 – Who it’s for

Headline:

This guide is built for…

  • Women and men with dry, cracked, or dull skin
  • Anyone dealing with dry scalp or fragile hair
  • People who prefer natural, culturally rooted solutions
  • Busy professionals who want simple rituals, not 10‑step routines

Section 5 – Transformation framing

Headline:

What changes when you use shea as a ritual?

Body:

Your lips stop cracking.
Your scalp stops burning.
Your hair stops breaking.
Your skin stops begging for more every two hours.

Instead, you wake up to:

  • softer skin
  • calm scalp
  • smoother hair
  • a glow that looks like you actually sleep

That’s the power of a 100% natural, ancestral beauty ritual.

CTA Button: “Start My Shea Transformation – $17”

Section 6 – Guarantee / Risk Reversal (soft)

You can’t refund digital easily without hassle, but you can soft‑guarantee.

Headline:

A simple promise.

Copy:

I can’t promise you’ll wake up a different person overnight.
But I can promise this:
if you read the guide and follow the rituals, you will understand shea butter on a different level—and your skin and hair will feel the difference.

This isn’t a miracle. It’s a method.

Section 7 – FAQ (focused on objections)

Include:

  • How do I access it?
  • Is this just for women?
  • Do I need a specific brand of shea?
  • How soon will I see results?

Final CTA section:

“Download the SHEA NUTT Ritual Guide Now – $17”

4. Free ebook lead magnet page layout

Section 1 – Hero

Headline:

Free Ebook: 7 Hidden Benefits of Shea Butter You’ve Never Been Told

Subheadline:

Learn why this ancient African butter is still the most underrated beauty tool in the world.

Form:
Name + Email + Button

Button text: “Send Me the Free Ebook”

Section 2 – What’s inside

Short bullet list:

  • The secret role of shea in scalp health
  • How shea supports skin barrier repair
  • Why most people apply it wrong
  • 3 beginner‑friendly ways to start using shea today

Footer note:
“After you download the ebook, you’ll also get a special offer on the SHEA NUTT Ritual Guide.”

5. About page layout

Section 1 – Personal introduction

Headline:

I don’t sell hype. I restore what works.

Body:

SHEA NUTT is my answer to one simple question:
What happens when you bring African wisdom, scientific understanding, and spiritual respect to something as “simple” as shea butter?

Section 2 – Why SHEA NUTT exists

Tell the origin story:

  • African roots
  • Observations on modern skincare
  • Desire to build a ritual, not another product

Section 3 – Call to action

End with 2 buttons:

  • “Get the SHEA NUTT Ritual Guide”
  • “Download the Free Ebook”

6. Blog page layout (for authority + SEO)

Create categories like:

  • Shea Rituals
  • African Beauty Wisdom
  • Skin & Hair Education

Sample posts:

  • “5 Mistakes People Make With Shea Butter”
  • “Why Your Shea Butter Isn’t Working (And How to Fix It)”
  • “What African Women Know About Moisture That The Industry Ignores”

Each post should have:

  • Soft CTA to free ebook in the middle
  • Strong CTA to SHEA NUTT Ritual Guide at the end

7. Contact page layout

Simple, clean:

  • Short intro: “Questions? Collaborations? Wholesale? Use the form below.”
  • Name, Email, Message
  • Optional: “How did you hear about SHEA NUTT?” dropdown

8. How to actually build this in WordPress (step‑by‑step)

  1. Install WordPress (done through your host)
  2. Install a free theme like Astra or Blocksy
  3. Go to Pages → Add New
  4. Create the pages: Home, SHEA NUTT Ritual Guide, Free Ebook, Blog, About, Contact
  5. Use the built‑in Block Editor (Gutenberg):
    • Use Group blocks for sections
    • Use Columns for multi‑part layouts
    • Use Heading + Paragraph for text
    • Use Buttons for CTAs
  6. Set Home page:
    • Settings → Reading → “Your homepage displays” → A static page → Select “Home”
  7. Set Blog page:
    • Select “Blog” as Posts page in same Reading settings
  8. Menu setup:
    • Appearance → Menus → Add pages in the order defined above