AS A BLACK BUSINESS OWNER WE EXPERIENCE THIS EVERY DAY!
One major flaw is that too many aspiring African-American business owners blindly assume that they can structure their businesses around African-American consumers. This generally does not work. Even when it works to some degree, Black business owners create extra difficulties and headaches for themselves when they try to service Black consumers. I would invite all aspiring Black business owners to look around Black residential areas. Look around at the wreckage of most businesses that tried to do business in Black residential areas as visibly Black-owned businesses. You’re not the first aspiring Black business owner who daydreamed of serving Black consumers. Other Black business owners had that dream too, And failed…
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